Innovative Consulting Solutions from Making It Fair

Our core historical strength is in production consulting, getting the best out of every partner in the process, by planning, communication and negotiation.  

We can support any Marketer what ever they are working on, and we mean that literally!   

We have worked on project of every scale and for every channel.

Having worked with hundreds of vendors, we have a deep understanding of what is and isn't possible.  We can be your counsel when it comes to pushing for transparency.

Every project we undertake we collect and present back to you the data story.  Building a baseline and accurate tracking of your spend will inform your future decisions. 

We can help you make sense of your existing production data by cleaning it up, creating consistent taxonomy and generating insights.

Every C-Suite executive is looking for business improvement and the implementation of Artificial Intelligence (AI) applications across a business is a necessary step. Making It Fair can help you audit your tech stack, remove unnecessary waste, whilst working with other functions within the business to implement complimentary technology.

Our Management Consulting services help Brands by providing an agnostic service.  We work with you to map your content creation needs - looking at available capabilities and technology both internally and externally.

We can support Stakeholder conversations and lead the change management that's required.

We understand that assessing your own internal capabilities and ways of working is a challenge.  Having an objective review of your internal processes and how you're managing or being managed (!) by external partners can make transformational improvements.

No one likes to take unnecessary risks - knowing what you can and cant' do within your contractual relationships with suppliers and partners is critical. This has never been more important with the advent of AI, and the lack of transparency in the content creation supply chain.  Agile ways of working can create risk.  Making It Fair can help you with the necessary due diligence.