The Imperative for Fair and Ethical AI

• Artificial Intelligence is revolutionising industries by enhancing efficiency and enabling innovative solutions.

 Without proper oversight, AI systems can perpetuate biases, leading to unfair outcomes and reputational risks.

 Ensuring AI fairness is critical for compliance, customer trust, and sustainable success. 

In order to implement the use of AI in any business, there are a sequence of steps. For example: 

• Strategy - What's the business case/problem to solve
• Audit - What technology exists within the business (not just Marketing)
• Policy - A company wide policy for internal and external compliance
• Pilot - What does a pilot look like.  What KPI's would mean a success.
• Scale - How would the business scale the use of AI.